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Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales

PROJECT DETAILS Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018) Entered by: Prism & IHG Sponso

French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open. 

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…

Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International

Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.

UFC has tied up a new partnership with Motel 6, which will become the mixed martial arts organisation's first Official Economy Lodging Partner, a new sponsorship category