The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
Major increases in PGA Tour prize money next year will be part-funded by increased rights fees from the sponsors most associated with the regular-season and post-season finales
PROJECT DETAILS Sponsorship Title: Holiday Inn – Official Hotel Partner of the Virgin Money London Marathon Duration of sponsorship: 2008 – 2018 (Campaign 2016 – 2018) Entered by: Prism & IHG Sponso
French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open.
IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International
Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International
Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…