The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.
Turkish domestic appliances brand Beko has reportedly renewed a deal to sponsor Spanish LaLiga football giant Barcelona.
Sports flooring specialist Gerflor has extended its backing of the European Handball Federation’s club competitions through to the end of the 2019-20 season.
American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
German door manufacturer Hörmann has shifted towards winter sports, this month signing a deal with the International Biathlon Union (IBU), as it looks to take its sponsorship exposure year-round.
Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.
German door manufacturer Hörmann has agreed a deal to become a premium sponsor of the International Biathlon Union’s World Cup and World Championships for the 2016-17 season.
German Handball Bundesliga club HC Erlangen has secured a new main sponsorship deal with Fackelmann, a manufacturer of household goods and bathroom furniture, and extended an agreement with industrial services provider Heitec.
Automation specialist Fanuc and furniture retailer Hofmeister have renewed their partnerships with recently relegated German Bundesliga football club VfB Stuttgart.
North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.
German Bundesliga football club Schalke has extended a partnership with furniture and interior design company Roller.
Automatic doors manufacturer FAAC has struck a deal to become the new main sponsor of Italian Serie A top-tier football club Bologna.
Roof windows manufacturer Velux has become an official sponsor of the European Handball Federation (EHF) men’s Euro 2016 national team tournament.
German Bundesliga football club FC Augsburg has extended its partnership with national furniture retailer Segmüller.
PVC windows and doors manufacturer Oknoplast has extended its sponsorship agreement with French Ligue 1 football club Lyon for a third consecutive season.
Global bathroom fixtures and fittings manufacturer Toto has agreed a deal with the Ladies Professional Golf Association (LPGA) to become the new title sponsor of its Japan Classic tournament.
Japanese premium bedding topper Airweave has agreed a wide-ranging deal with Fina, under which it will become the new title sponsor of the global governing body’s Swimming World Cup.
Italian Serie A football team Sampdoria has secured an extension to its shirt sponsorship agreement with high-end fabrics and furniture manufacturer Para.
High-end fabrics and furniture manufacturer Para-Tempotest has confirmed a shirt sponsorship deal with Italian Serie A football team Sampdoria.
German Handball Bundesliga teams SG Flensburg-Handewitt and TBV Lemgo have signed sponsorship agreements with GCH Hotel Group and cushion manufacturer Melegant Design respectively.
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Mattress and furniture retail chain Dänisches Bettenlager has agreed a three-year deal to become the new main sponsor of German Handball Bundesliga team SG Flensburg-Handewitt.
Dutch Eredivisie football club Ajax has enhanced its commercial ties with the Chinese market after agreeing a three-year partnership with lighting company Sengled.
AFL Australian rules football team Richmond has announced a two-year sponsorship deal with tile business collective Elegance Tiles.
Japanese premium bedding topper firm Airweave has agreed a sponsorship deal with the US Olympic Committee ahead of the 2014 winter Olympic Games in Sochi, Russia.
Windows and shutters manufacturer SPI Windows has extended its status as an official partner of Italian Serie A football club AC Milan for the current 2013-14 season.
Australian A-League football club Sydney FC has agreed a commercial partnership with home furnishings manufacturer Nick Scali Furniture for the 2013-14 season.
The German Handball Federation (DHB) has agreed a one-year sponsorship deal with furniture retailer SB-Mobel Boss.