The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.

A share of betting revenues from fans will help top up the English  Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.