The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.
Ahead of the Fifa World Cup 2014, MBD signed an agreement with online gambling company 888poker under which Luis Suárez became 888poker global ambassador for one year.
UK betting exchange Betfair has signed Premier League club Liverpool FC as a regional betting partner in Europe for the current season.
French lottery operator Française des Jeux (FDJ) signed a deal with Uefa’s to become a National Sponsor of Euro 2016 in France.
Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.
Online betting company Unibet will be the Official Betting Partner of the Ultimate Fighting Championship mixed martial arts organisation under a two-year deal, from March 2014 to March 2016.
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.