Gambling

Features

Fantasy sports company Draft Ops is taking on the sector’s big two, DraftKings and FanDuel, with a targeted big city campaign.

Gaming company Sportium, a joint venture between UK-based Ladbrokes and Spain-based Cirsa, has paid double its previous fee for its renewal with the Spanish Liga as the league continues to bolster its central revenue.

Online casino and sportsbook operator BetVictor is targeting international markets with its multi-year deal as the Global Betting and Gaming Partner of English Premier League champions Chelsea.

Online casino and sportsbook operator BetVictor has become the Global Betting and Gaming Partner of English Premier League champions Chelsea.

The betting operator sponsorship landscape has a fast turnover of brands with the picture one year looking very different from the next.

Online gambling operator Unibet has added title sponsorship of the 2015 EuroHockey Championships for men’s and women’s national teams to deals in cricket and darts in a bid to boost acquisition rates in the UK. The  tournament will be staged this August in London at the Queen Elizabeth Olympic Park, site of the London 2012 Olympic Games.

England Hockey, the governing body for the sport in England, this month signed online gambling operator Unibet as title sponsor of the 2015 EuroHockey Championships for men’s and women’s national teams.

UK betting operator Ladbrokes, this month, beat off competition from two rival gaming bands to sign as title sponsor of the Scottish Professional Football League (SPFL) in a two-year deal, from 2015-16 to 2016-17.

Gaming company Betway's Principal Partner deal with English Premier League club West Ham United, struck last month, is likely to see the club’s two existing gaming partners move on at the earliest opportunity.

The Rugby Football League, the governing body for the sport in England, has signed two sponsorship deals for its flagship properties.

Ahead of the Fifa World Cup 2014, MBD signed an agreement with online gambling company 888poker under which Luis Suárez became 888poker global ambassador for one year.

UK betting exchange Betfair has signed Premier League club Liverpool FC as a regional betting partner in Europe for the current season. 

French lottery operator Française des Jeux (FDJ) signed a deal with Uefa’s to become a National Sponsor of Euro 2016 in France.

Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.

Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.