UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.” Af
German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein
The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.
Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io. The one-year agreement makes Sportsbet.
Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet. The multi-year deal names 1xBet as the official global betting partner of Liverpool
Portuguese Primeira Liga football club SC Braga has agreed a three-season deal to make online gambling brand Betano its new main sponsor. The contract covers the three seasons spanning 2019-20 to 2021-22
Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
Spanish LaLiga football club Barcelona has agreed a deal to make online betting company 1xBet a new global partner
Championship football club Swansea City has unveiled online betting brand Yobet as its new front-of-shirt sponsor
Russian online gaming company Winline has signed as the Official Betting Partner of Euroleague Basketball in Russia until 2022
Swedish state-owned gambling company Svenska Spel has struck a deal to become the new main sponsor of the country’s National Olympic Committee, the SOK. The deal will be worth more than SEK100m (€9.5m/$10.7m)
Philippine betting brand Dafabet has signed as the new Principal Partner and main shirt sponsor of newly-promoted Premier League club Norwich City
English Championship football club Reading has signed Maltese headquartered online casino operator Casumo as its new main sponsor
Spanish LaLiga football club Valencia has today (Friday) unveiled online betting provider Bwin as its main sponsor for the next three seasons
AFL Aussie rules club Brisbane Lions has extended its partnership with online bookmaker Neds for a further two years
Belgian First Division A side Club Brugge has signed a new front-of-shirt deal with online gambling brand Unibet
Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies
Spanish LaLiga football club Sevilla has unveiled betting service Marathonbet as its new shirt sponsor
English Championship club Leeds United has signed a two-year extension to its main shirt sponsorship deal with online betting brand 32Red
Loterías y Apuestas del Estado, a state-run Spanish lottery operator, has agreed a one-season sponsorship deal with Liga Asobal, the top division of Spanish club handball.
Sports betting company Tipwin has agreed a three-year extension to its partnership with German Bundesliga football club Bayer 04 Leverkusen
Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports