South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.
The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.
Thai energy drink Carabao this month ended the English Football League's search for an EFL Cup title sponsor as part of the brand's major marketing push in the UK.
England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.
Controversy caused by the Italian Football Federation’s (FIGC) sponsorship deal with online sports betting company Intralot is unlikely to deter other betting companies from investing in Italian football.
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Online gaming operator 888 Holdings has struck one-year shirt sponsorship deals with three Championship clubs for the 2016-17 season and could do more deals as new rules in the EFL (English Football League) increase opportunities for betting brands to associate with all 72 clubs.
DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.
Germany's leading betting operator Tipico uses sponsorship of four Bundesliga clubs to further strengthen its brand, position the brand as the market leader in Germany and deliver attractive and passionate stories.
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.
The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.