Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.
Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.
Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.
For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.
European online betting brand Bwin has retruned to the Spanish sponsorship market as Official Betting Partner to four LaLiga clubs: Atlético Madrid, Sevilla, Valencia and Villarreal. All four deals run from March 2017 to the end of the 2017-18 season.
OneBet, a new entrant into the betting market, has become the first betting sponsor of the World Rally Championship (WRC), with a family connection key to the deal.
South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.
The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.
Thai energy drink Carabao this month ended the English Football League's search for an EFL Cup title sponsor as part of the brand's major marketing push in the UK.
England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.
Controversy caused by the Italian Football Federation’s (FIGC) sponsorship deal with online sports betting company Intralot is unlikely to deter other betting companies from investing in Italian football.
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Online gaming operator 888 Holdings has struck one-year shirt sponsorship deals with three Championship clubs for the 2016-17 season and could do more deals as new rules in the EFL (English Football League) increase opportunities for betting brands to associate with all 72 clubs.
DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.