UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition. T
The Scottish Professional Football League (SPFL) is looking for a new title sponsor after incumbent Ladbrokes, the UK betting operator, decided against renewing its agreement beyond the end of the current…
Spanish Segunda División football club Sporting Gijón is reportedly set to announce online gaming company Interwetten as its new main shirt sponsor.
Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL)
Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports. It is the club's first betting partner deal with an Asian-facing brand
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money. Under the multi-season deal, 19
Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen. Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.
Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
German Bundesliga football club VfL Wolfsburg has entered into a partnership with online gaming company Interwetten
J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment
Gibraltar-based betting platform MansionBet has signed a new Official Partner deal with Premier League club Newcastle United
Irish bookmaker BoyleSports has agreed a three-year deal with the Professional Darts Corporation to title sponsor its World Grand Prix event
UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.” Af
German Handball Bundesliga club THW Kiel has extended its shirt sponsorship agreement with regional lottery company Lotto Schleswig-Holstein
The Breeders’ Cup international horseracing event has signed up FanDuel and its betting affiliate TVG as the Official Wagering Partners of the Breeders’ Cup World Championships.
Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io. The one-year agreement makes Sportsbet.
Belgian First Division A club RSC Anderlecht has launched a new naming rights deal with Lotto, Belgium’s national lottery.
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
English Premier League football club Liverpool has signed a sponsorship deal with online betting company 1xBet. The multi-year deal names 1xBet as the official global betting partner of Liverpool