The National Hockey League's New Jersey Devils have signed a "significant" multi-year sponsorship deal with sports betting platform Unibet
The French Volleyball Federation (FFVolley) has signed a late shirt sponsorship deal with online betting company Betclic, as the men’s national team prepares to commence its EuroVolley 2019 campaign o…
The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…
The Betsson Group of sports betting and casino gaming sites has renewed its sponsorship of the Swedish Hockey League (SHL)
Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.
African online sports betting company SportPesa says it will look into restarting its sports sponsorship deals in Kenya that were halted due to the loss of its betting licence in August, following an agreement…
Local casino operator expands sports sponsorship profile with Cardinals tie-in
The Football Association has fined English Championship club Huddersfield Town about 12.5 per cent of its rights fee from 'shirt sponsor' Paddy Power for breaking the FA’s kit and advertising regulations.
The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners
Turkish betting company Nesinse.com built a special hospitality area to entertain female Beşiktaş fans and raise brand awareness among women supporters.
Online gambling company Interwetten has added German club VfL Wolfsburg and Spanish club Sporting Gijón to its limited football club sponsorship roster, having all but given up on football sponsorship …
1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos. T
AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.
Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea
UK bookmaker Betfred has renewed its title sponsorship of rugby league’s Championship and League 1 competitions.
The NFL’s Green Bay Packers has upgraded its long-term partnership with the Oneida Nation casino operator to the level of ‘Official Casino of the Green Bay Packers’. T
Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.
Former Football Kenya Federation president Sam Nyamweya has appealed to the government to help fund the Kenyan Premier League, following the sudden withdrawal of title sponsors SportPesa, an African online…
The South American Football Confederation (Conmebol) has today (Friday) announced a partnership with online betting company Betfair
UK bookmaker Betfred has been announced as the first title partner of rugby league’s Women’s Super League (WSL), adding to its sponsorship of the men’s competition. T
The Scottish Professional Football League (SPFL) is looking for a new title sponsor after incumbent Ladbrokes, the UK betting operator, decided against renewing its agreement beyond the end of the current…
Spanish Segunda División football club Sporting Gijón is reportedly set to announce online gaming company Interwetten as its new main shirt sponsor.
Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
Indian online betting brand 10CRIC has signed a new global betting partnership with the Caribbean Premier League (CPL)
Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports. It is the club's first betting partner deal with an Asian-facing brand
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Premier League club Leicester City has signed new partnerships with global betting brand 19.com and UK money transfer brand Xpress Money. Under the multi-season deal, 19
Asian-facing, esports betting brand Tou Tou has signed a new sleeve partnership with Bundesliga club Werder Bremen. Under the deal, Tou Tou will hold the sleeve asset at Werder Bremen for one-season
Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.
Online gaming group Betclic has signed as the back-of-shirt sponsor for Ligue 1 club Girondins de Bordeaux
German Bundesliga football club VfL Wolfsburg has entered into a partnership with online gaming company Interwetten
J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment
Gibraltar-based betting platform MansionBet has signed a new Official Partner deal with Premier League club Newcastle United
Irish bookmaker BoyleSports has agreed a three-year deal with the Professional Darts Corporation to title sponsor its World Grand Prix event
UK bookmaker Paddy Power has today (Monday) signed Scottish Premiership outfit Motherwell as the second partner for its ‘Save Our Shirt’ football campaign.