Gambling

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MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer. The deal is understood to be worth between $2m (€1.8

Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.

Philippine betting brand LoveBet will pay between €2m and €2.5m per season to partner with French Ligue 1 club Paris Saint-Germain.

UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.

Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.

Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with betting company Casa de Apostas.

Spanish gaming company Codere has agreed a three-season extension to its partnership with LaLiga football club Real Madrid

Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal. A

Ascot Racecourse has agreed a three-year partnership with bookmaker Betfred

Features

US sports team and venue owner Harris Blitzer Sports & Entertainment will earn about $3.5m (€3m) annually from its first three gambling sponsorship deals, according to industry sources.

Russian betting brand 1XBet is paying roughly the same for African betting partner rights at Tottenham Hotspur as the club’s two other Regional Betting Partners combined.

Online betting firm Unibet paid between €1m ($1.1m) and €2m to sponsor this year’s World Chess Championship, according to industry sources. The championship was held in London and ran from November 9-28. I

Atalanta’s renewal with online gaming company StarCasinò shows that clubs in Italy’s Serie A are still agreeing deals with gambling brands from the sector despite legislation that outlaws such agreements from…

US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m

PROJECT DETAILS Sponsorship title: Betfair Official Partner of FC Barcelona Duration of sponsorship: July 2016 – July 2019 Entered by: CAA Sports Consulting Sponsor’s industry sector: Betting Right

French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7

While sports betting is just finding its feet in the USA, in other territories sport sponsorship provides a great platform for betting firms to build their brands and attain direct access to their core m…

Paul Fox is chief executive of the Asian-facing betting company Letou

Bundesliga International, a subsidiary of the German Football League, and bookmaker Tipico have signed the first partnership between the league and a private betting company.

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.