American performance bedding company Bedgear’s one-year deal as the Official Performance Sleep System Partner of the NBA’s Boston Celtics was instigated by the team’s sporting department.
Sports Marketing Frontiers discusses Velux’s title sponsorship of the European Volleyball Confederation (CEV)'s Men's European Championship with Michael K Rasmussen, senior vice president, brand, m…
German Handball Bundesliga club SG Flensburg-Handewitt has renewed its partnership with furniture and bedding retailer Dänisches Bettenlager. The new deal will run until the end of the 2019-20 season.
Russian esports organisation Virtus.pro has agreed a one-year partnership with gaming chairs manufacturer DXRacer
Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL
English Premier League football club Manchester United has today (Thursday) confirmed US kitchen and bathroom manufacturer Kohler as its first-ever sleeve sponsor