Food - Preserved

Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines

Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour

Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League

Probiotic dairy products manufacturer Yakult has signed a long-term extension to its partnership with Fina, the world governing body for aquatic sports

Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club

Restaurant chain Pizza Hut has agreed a multi-year deal to become the Official Pizza Sponsor of NFL American football team the Seattle Seahawks

Papua New Guinea-based corned beef producer Ox & Palm has agreed a deal to title sponsor the National Rugby League’s Pacific Test Invitational match.

NBA basketball franchise the Philadelphia 76ers has agreed a sponsorship deal with Australian meat products manufacturer Four’N Twenty.

The Football Association of Ireland has entered into a partnership with burger producer Rustlers.

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.

The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has entered into a partnership with Korean rice products manufacturer Cheorwon Odae-ssal.

Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.

Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.

Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.

German Bundesliga football club Werder Bremen has extended its shirt sponsorship deal with poultry producer Wiesenhof.

NFL American football team the Green Bay Packers has partnered with sausage producer Johnsonville to launch a permanent tailgate structure in the car park of its Lambeau Field home stadium.

Meat products manufacturer Eckrich has agreed a sponsorship deal with the College Football Playoff, an annual postseason competition in the US collegiate American football system.

Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.

Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.

Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.

The English Super League rugby league competition has entered into a partnership with canned peas brand Batchelors Peas.

PGA Tour golf tournament the Sanderson Farms Championship has signed a 10-year extension to its partnership with its title sponsor.

Yoghurt and dairy pudding manufacturer Müller has agreed an initial partnership with the British Olympic Association.

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Russian internet company Yandex has agreed a deal to become the shirt sponsor of Turkish Super Lig team Fenerbahce, while Konyaspor has renewed its kit sponsorship contract.

The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.

New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.

Soft drinks and snack food producer PepsiCo has confirmed a partnership deal with the Uefa Champions League club football tournament.

French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.

The Pakistan Football Federation has agreed sponsorship deals with sportswear manufacturer Ballon Sports and food and beverage company Shezan for its Pakistan Premier League club competition.

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Snack food manufacturer San Carlo has entered into a commercial agreement with the Italian Winter Sports Federation (FISI).

Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.