Food - Fresh Food

Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo. Az

Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain. The deal will run for four seasons, from 2019-20 to 2022-23

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…

Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.

German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch

The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team

US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence

Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs  Cruzeiro and Atlético Mineiro.

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby

Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body. Müller has agreed to extend the current partnership through to 2021.

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla

League of Ireland Premier Division football club Dundalk has agreed a two-season extension to its deal with main shirt sponsor Fyffes

The organising committee for the 2022 Olympic and Paralympic winter Games in Beijing has signed sponsorship deals with the Arawana brand of the Yihai Kerry Group, as well as Beijing Shunxin Agriculture

Eat Rite Foods, a healthy foods producer, has been revealed as a new partner of the ownership group behind the Buffalo Bills NFL American football franchise and Buffalo Sabres NHL ice hockey team

Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili

The England Netball national governing body has signed partnerships with US sportswear company Nike and fruit brand Jaffa

US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.

North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.

Meat products manufacturer Eckrich has renewed its sponsorship of the College Football Playoff, an annual post-season competition in the US collegiate American football system

French Ligue 1 club Caen has signed up Biostime and Isigny Sainte-Mère as new shirt sponsors.

Dairy products manufacturer Müller has upgraded its partnership with British Athletics to cover the British Athletics Championships.

Light-grain bread brand Molenberg has agreed a partnership with New Zealand Rugby, through which it will become a major sponsor of the women’s national team.

The French Football Federation has renewed its sponsorship deal with bakery group Brioche Pasquier.
 

Pulses, grains, seeds and nut brand Merchant Gourmet has agreed a deal to sponsor this year’s Women’s World Cup hockey tournament in London through a partnership with the England & GB Hockey governing body.

The Ironman triathlon series has entered into a partnership with Italian sports nutrition company Enervit.

Dairy products manufacturer Müller and convenience store chain Spar have signed on as national partners of the International Association of Athletics Federations’ (IAAF) World Indoor Championships, which get underway today (Thursday) in Birmingham, England.

International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.

Dairy products manufacturer Daisy Brand has agreed a sponsorship deal with the Mexican Football Federation (FMF).

Nutrition company Herbalife has upgraded its partnership with the Western Sydney Wanderers to take kit branding rights with the Australian A-League football club.

Yoghurt brand Oikos has agreed a Canada-focused sponsorship deal with the NHL ice hockey league.

Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.