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US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence

Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs  Cruzeiro and Atlético Mineiro.

The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta