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Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.

A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch

The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team

US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence

Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs  Cruzeiro and Atlético Mineiro.