Food - Fresh Food
Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.
German Bundesliga football club SC Freiburg has extended its partnership with dairy products manufacturer Schwarzwaldmilch
The Afghanistan Cricket Board has agreed a deal for Indian dairy company Amul to become the main sponsor of its national team
US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence
Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs Cruzeiro and Atlético Mineiro.