Food - Fresh Food
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.
US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence
Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs Cruzeiro and Atlético Mineiro.
The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef