Food & Drink
Singha extends long-running Chelsea partnership
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
Coke still a ‘fundamental sponsor’ of the Olympics – Timo Lumme
US soft drinks giant Coca-Cola is still a “fundamental sponsor” of the Olympics, despite the changing nature of Olympic marketing, according to an IOC executive.
NWSL secures Budweiser sponsorship deal
On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…
Fragata Olives commits to La Vuelta
Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
AS Monaco teams up with Osonyq
French Ligue 1 football club AS Monaco has entered into a partnership with Dutch sports drink brand Osonyq.
The deal will run for three seasons, from 2019-20 to 2021-22
Leganés signs shirt deal with Laboratorios Ynsadiet
LaLiga football club Leganés has signed a new shirt deal with local food supplements and cosmetics brand Laboratorios Ynsadiet.
Kim Crawford Wines to sponsor US Open tennis championship
Kim Crawford Wines has signed a new multi-year deal as the Official Wine of the US Open tennis championship
Tunnock’s takes on Scottish Challenge Cup title rights
Scottish baked goods brand Tunnock’s has signed as the new title sponsor of the Scottish Challenge Cup – the cup competition for clubs below Scottish football’s top-flight.
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MLS lifts restrictions on liquor, sports betting partnerships
Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies
Johnnie Walker launches whisky partnership with Scottish Rugby
Scotch whisky brand Johnnie Walker has signed a new Official Partner deal with Scottish Rugby
Chinese liquor giant Kweichow Moutai keen on River Plate shirt sponsorship
Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate.
According to a report in Ole.
Coca-Cola returns to Carolina Panthers
NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co
Millwall signs record shirt sponsor deal with Huski Chocolate
English Championship football club Millwall has agreed a deal for Swedish chocolate company Huski Chocolate to become its new principal partner
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Mission Winnow to sit out French GP, could be dropped for whole of 2019 – report
Global tobacco giant Philip Morris International has confirmed that Mission Winnow, its new smoke-free brand-image campaign, will sit out its third Grand Prix of the season in France this weekend
Canadian Olympic Committee partners up with Pillitteri Estates Winery
The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery
SC Paderborn extends with Sport-Saller, Effect for Bundesliga return
Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.
The new five-season deal will run until the end of the 2024-25 season
LAFC names Angel City Brewery as Official Craft Beer
Major League Soccer's Los Angeles Football Club has named LA-based Angel City Brewery as its Official Craft Beer partner, effective immediately, in a new multi-year pact