Food & Drink

AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita

Meat producer Casademont has penned a deal to sponsor Basket Zaragoza, which competes in the Liga ACB domestic basketball competition in Spain. The deal will run for four seasons, from 2019-20 to 2022-23

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.

Chinese liquor company Kweichow Moutai and Italian Serie A club Inter Milan have signed a new partnership to produce a co-branded baijiu, a clear Chinese spirit distilled from fermented sorghum

Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado

English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland

Snickers has become the official chocolate bar of the NBA 2K League, the NBA's official esports competition. Financial terms were not disclosed

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…

The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed

British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.

British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract

British drinks brand Rich Energy has terminated its title sponsorship of the Haas F1 team, citing “poor performance” and the “politics and PC attitude” of Formula One. In a

Major League Soccer has announced that Captain Morgan will become the league’s official spiced rum and exclusive spirits partner through 2022.