Food & Drink

Food company Goodman Fielder has reached a deal to become an official partner of New South Wales Waratahs for the 2014 Australian rugby union season.

The IMG agency has brokered a three-year deal for Australian wine brand Wolf Blass to become the official wine supplier for the Australian Masters golf tournament.

MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.

Australian dairy producer Pauls has expanded its partnership with Brisbane Roar by becoming a sleeve sponsor of the A-League football team.

Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.

Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.

The Italian subsidiary of Swiss chocolatier Lindt, Lindt Italia, has taken on the title sponsorship of the 2013 Italian Open golf tournament.

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.

Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.

German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.

Highland Spring has signed an exclusive official supplier agreement with Ryder Cup Europe to be the official water supplier to the 2014 Ryder Cup golf tournament at Gleneagles in Scotland.

The Fiji Rugby Union has confirmed that Fiji Water will be the title sponsor for its 2013 Centennial Sevens tournament.