Food & Drink

Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP

Activision Blizzard's Overwatch League has signed a reported three-year deal for Coca-Cola to become the esports competition's Official Non-Alcoholic Beverage partner.

AC Milan and Inter Milan have agreed partnerships with Italian meat products manufacturer Gruppo Beretta

Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate

Scottish Rugby has agreed a partnership with Quality Meat Scotland to promote the Scotch Beef brand. The one-year agreement sees Scotch Beef become the Official Healthy Eating Partner of Scottish Rugby

Formula One team McLaren has entered into a new partnership with Spanish non-alcoholic beer brand Estrella Galicia 0,0

Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.

The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.

Spanish beer brand San Miguel has renewed its historic partnership with Valencia Basket Club until 2020

Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.

Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.

Dairy products manufacturer Müller has extended its role as a major partner of the British Athletics governing body. Müller has agreed to extend the current partnership through to 2021.

Scotch whisky brand Chivas Regal is paying £3.5m ($4.5m/€3.9m) per season as the Official Spirits Partner of Premier League club Manchester United.

Batchelors Peas, a brand of food products manufacturer Princes, has extended its sponsorship of the English Super League and Rugby Football League

The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla

Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.