Food & Drink
Lucozade Sport to support England women’s national team
Exercise drink Lucozade Sport has been unveiled as an Official Partner of the England women’s national football team.
Ajinomoto unveiled as latest sponsor of 2019 SEA Games
Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines
Gatorade extends Manchester City partnership with women’s team rights
Sports drink brand Gatorade has extended its multi-year global partnership with the English Premier League's Manchester City to include the club’s women’s team.
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
Kraft Heinz builds on UFC association
Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour
Pringles renews ESL deal
Kellogg’s-owned crisps brand Pringles has extended and expanded its partnership with ESL, the world's largest esports event organiser.
Red Bull signs with WSL, surfing at ‘powerful inflection point’ – Goldschmidt
The World Surf League (WSL) has signed a three-year, multi-tour deal with energy drink giant Red Bull
FC Cincinnati signs AdvoCare, Heineken and Mike’s Carwash partnerships
Major League Soccer expansion franchise FC Cincinnati has agreed corporate partnerships with dietary supplements retailer AdvoCare, Dutch brewing company Heineken and Mike’s Carwash, a local car wash b…
Baseball Australia bans alcohol sponsorship, urges others to follow
Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Camponesa secures shirt sponsorship deals with Atlético Mineiro, Cruzeiro
Camponesa, one of the largest dairy companies in Brazil, has agreed shirt sponsorship deals with Campeonato Brasileiro Série A clubs Cruzeiro and Atlético Mineiro.
Chennai Super Kings ink shirt deal with SNJ drinks group
Defending Indian Premier League champions Chennai Super Kings has struck a kit branding deal with regional beer and spirits group SNJ
Mahou beer signs up with Movistar Riders esports team
Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team
LA Galaxy signs first ever mezcal partnership with El Silencio
Major League Soccer club LA Galaxy has launched a new partnership with local mezcal brand El Silencio
Steinlager remains on board with Emirates Team New Zealand
Steinlager has returned as an official sponsor and beer partner of Emirates Team New Zealand for its defence of the America’s Cup sailing trophy.
FC Dallas and Heineken USA announce exclusive partnership
US soccer club FC Dallas and Toyota Stadium have named Heineken USA as its Official and Exclusive Import Beer and Cider
Suntory Holdings signs on as Rugby World Cup supplier
Suntory Holdings Limited has today (Friday) been announced as the official soft drinks supplier for this year’s Rugby World Cup in Japan.
Coca-Cola targets IPL team rights in Indian cricket spree
Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.
Ironman teams up with Certified Piedmontese Beef
The Ironman triathlon series has entered into a partnership with Certified Piedmontese Beef