Food - Confectionery
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.
MARS INCORPORATED was handed the 2012 NASCAR Marketing Achievement Award in Las Vegas this week in recognition of its 23-year association to the sport
LONDON 2012 Tier 2 sponsor Cadbury unveiled plans for its Olympic House this week, inviting visitors to experience the spirit of the Games in the "mythical world of Joyville"
‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.
Kellogg’s-owned crisps brand Pringles has extended and expanded its partnership with ESL, the world's largest esports event organiser.
North America’s Major League Soccer has extended its partnership with food manufacturing company Kellogg’s.
Serie A football club AC Milan signed a two-year ‘Official Pasta Partner’ deal with Italian food company La Molisana before the Christmas break.