Financial Services - Other

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Blackwell Global and Everton Sponsorship title: Blackwell Global #BluesChallenge Duration of sponsorship: 2017-2022 Entered by: Blackwell Global Sponsor’s industry sector: Financial Services

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

Sports Sponsorship Insider has published the third ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the financial services sector, from banks and ins…

Global currency expert Moneycorp has agreed a deal to sponsor Tie Break Tens, the short-form tennis series

The DS Techeetah team, which competes in the Formula E electric car-racing world championship, has struck a sponsorship deal with Associated Foreign Exchange (AFEX)

Intercollegiate sports conference the Ivy League is dipping into the big time world of college sports sponsorships

Polish fintech brand Conotoxia has signed as the first Official National Supporter of Poland’s 2019 Fifa U20 World Cup.

Features

Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.

Cyprus-based forex company iForex last month signed a short-term agreement to serve as third-tier Official Sponsor of Dutch Eredivisie club PSV Eindhoven, while the forex and binary sector continues to invest in sport despite major challenges in the sector.

Australian rugby union club Brumbies this month signed a deal with forex company Plus500 to make its shirt one of the most valuable in world club rugby.

French financial services company Cofidis last month re-committed to a cycling-only portfolio for the next three years after renewing its second-tier agreement with La Vuelta a España and its title sponsorship of the Team Cofidis UCI Continental Tour team.

Accountancy firm RSM has joined the roster of golf’s European Tour as the organisation outlines its plan to attract more brands under its new relationship with agency CSM.

The big three payment services companies account for just over 80 per cent of the sector’s annual sponsorship spend of at least €175.2m ($195.8m) but only 43 per cent of the total number of deals as a spread of football and cricket deals prove popular among lesser known brands.

The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..

Global asset manager Standard Life Investments beat off the challenge of four global brands for the right to become the Principal Partner of the British and Irish Lions Tour of New Zealand in 2017.

An enhanced nine-year deal with US-based sporting goods brand Under Armour has tied up the Welsh Rugby Union’s (WRU) kit supply and autumn internationals properties until 2024 in light of increased commercial income by at least 15 per cent.

Porto and Sporting Lisbon have fallen behind the Portugal's top club, Benfica, in terms of shirt sponsorship revenues following joint media-rights and sponsorship deals signed by the two clubs in the last month.

Financial services brand Old Mutual Wealth has signed its first major sports sponsorship, to serve as a Principal Partner of the English Rugby Football Union from mid-2016 to mid-2020, in order to increase brand awareness and affinity among increasingly savvy end customers.

Badminton England, the sport’s organising body in the country, has secured investment platform AJ Bell as the first title sponsor of the National Badminton League (NBL) in the tournament’s second year.

Binary options trading company EZTrader will continue to use football to build market share, despite the cancellation of club deals involving Eredivisie football club Feyenoord and Bundesliga club Bayer Leverkusen.

Binary options trading company EZTrader said this month that its strategy of investing in European football clubs was modelled on that of Austrian online betting company Bwin

Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.