Financial Services - Insurance
HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In
GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…
WHILE MOST NASCAR fans will not be relishing the end of the current race season in Miami next month, for one lucky winner the season finale cannot come soon enough
FRONTLOADED WANTS to know why mortgage providers in the United Kingdom won’t do promotions like this one by Quicken Loans in association with Stewart-Haas Racing in the United States.
A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…
ON JULY 5, the New Zealand Rugby Union (NZRU) declared that for the first time the All Blacks could soon be wearing sponsor’s colours on their famous shirts, specifically, the blue and white logo of A…
FOR NEARLY nine years Nationwide was the title sponsor of the Professional Golf Association (PGA)’s development tour. Online services company web.c
DESPITE CHELSEA overcoming Bayern Munich in the Champions League final, social media analysis shows there was a positive result for at least one German last weekend
REPORTS HAVE reached Frontiers from France that German insurance company Allianz has done a deal with Ligue 1 club OGC Nice to name its new stadium
MANCHESTER UNITED'S shirt sponsor, insurance corporation Aon has announced that it is leaving its Delaware headquarters and moving to the UK
CONFIDENCE IS everything in insurance where customers need to know the company they deal with has the financial wherewithal to meet their claims
SPONSORS CAN often have a tough time of it and have to tread a careful path between putting themselves out there and protecting their brand reputation
NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.
TENNIS SPONSOR Aegon has been forced to take heavy losses on the value of its investments showing the impact of the financial markets on the insurance sector
INVESTEC has shifted its UK sponsorship focus from rugby to hockey and cricket in the last three months