Financial Services - Insurance

Features

QBE, the Australian Securities Exchange-listed insurance underwriter, is sponsoring the QBE Autumn Internationals as part of a deal with the Rugby Football Union, which ends in August 2016.

It’s amazing what $10m will and won’t get you these days. T

Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.

CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

THE NEW ZEALAND All Blacks played their first rugby international match with the AIG name on their shirt-fronts last week

LAST WEEK, five giant rugby balls, one to represent each competing nation, were planted at the heart of London's insurance industry in Lime Street between the Lloyds and Willis buildings, to mark the…

HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…

WHILE MOST NASCAR fans will not be relishing the end of the current race season in Miami next month, for one lucky winner the season finale cannot come soon enough

ONE OF THE world’s biggest insurerS AIG is on the march again.

FRONTLOADED WANTS to know why mortgage providers in the United Kingdom won’t do promotions like this one by Quicken Loans in association with Stewart-Haas Racing in the United States.