Financial Services - Insurance

La Liga’s Real Sociedad will open its newly renovated, 40,000-capacity stadium – under the new Reale Arena moniker – on Saturday, while the club is close to striking a new shirt sponsorship deal. T

Russia’s Kontinental Hockey League has extended sponsorship deals with Hankook, MegaFon, Mastercard and SOGAZ for its 2019-20 season, along with detailing what it claims to be a data project that is t…

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…

A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.

Newly-promoted Bundesliga club Union Berlin has signed a new sleeve partnership with digital property insurance brand ONE

Insurance company Barmenia Versicherungen has extended its main and kit sponsorship deal with Bundesliga club Bayer 04 Leverkusen for four more years

Insurance Office of America (IOA) has renewed its sponsorship of the Jacksonville Jaguars NFL American football franchise. The new deal will run for three years

LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned

Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…

Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA

NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association

The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…

German Bundesliga football club Hertha Berlin has expanded its partnership with health insurance company AOK Nordost

French Ligue 1 club Paris Saint-Germain has signed a new partnership with Ping An, China's biggest insurance brand

French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…

Symetra Life Insurance has been named the inaugural founding partner and sponsor of Seattle’s expansion National Hockey League franchise.

Insurance group Allianz has raised its profile in Paralympic sport by signing as title sponsor of the London 2019 World Para Swimming Championships

The Big3 basketball league has gained another sponsorship boost ahead of its third season this summer by naming insurance company State Farm as its exclusive official insurer

Nascar's commercial exodus shows no sign of stopping with Nationwide Insurance announcing it will no longer sponsor Hendrick Motorsports following the conclusion of the 2019 season.

Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.

Insurance company Württembergische Gemeinde-Versicherung has agreed a three-year deal to become the new main sponsor of the German Athletics Association (DLV).

The Philadelphia Union has entered into a two-year partnership with NJM Insurance Group, which will become the official automotive insurance partner of the Major League Soccer team

Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.

Insurance company State Farm has renewed its sponsorship of League of Legends esports events until 2021

Major League Lacrosse (MLL) has announced a new partnership with US insurance brand Progressive. Under the deal, Progressive will have exclusive media and on-field branding at MLL events

French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club

Insurance company Geico has agreed a multi-year extension to its sponsorship deal with World TeamTennis

Financial services company Protective Life Corporation has acquired naming rights to a planned multi-use stadium in the US city of Birmingham, Alabama

The NHL has announced a multi-year partnership with Massachusetts Mutual Life Insurance Company (MassMutual), which will be named the Official Life Insurance and Retirement Planning Partner of the league.

UK insurance brand Gallagher has clung on to its title sponsorship of Premiership Rugby, after apologising for a racist rant from its chief executive

LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros. Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.

German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.

North America’s National Lacrosse League has signed a major partnership with US insurance firm Geico. The deal names Geico as the Official Insurance designation of the NLL.