Financial Services - Banking
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
The International Gymnastics Federation (FIG) has extended its partnership with Russian financial services group VTB
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico
Credit Suisse has signed a new naming rights partnership with Stadion Zürich Betriebs, the operator of a new multi-club football stadium in Zürich, Switzerland.
The Chengdu Organising Committee for the 31st summer Universiade has launched its global marketing programme for the 2021 event, signing Industrial and Commercial Bank of China as its first sponsor.
Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB). Under the agreement, Caixa will invest R$2
Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change
Major US bank merger will create a new corporate name for a variety of major sports facilities and events, including Atlanta's SunTrust Park
The Premier Lacrosse League has gained another commercial boost by signing Capital One as its Official Business Banking Partner
Liga Portugal, the organising body of the top two divisions of domestic club football, has extended its partnership with banking group EuroBic
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.
North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca
German Bundesliga football club VfB Stuttgart has extended its partnership with financial services company Mercedes-Benz Bank. The new deal will run until June 2023
American football team the Philadelphia Eagles have signed an extended stadium naming-rights agreement with Lincoln Financial Group, which runs until 2032 and is worth $170m (€152m).
Financial services firm Wells Fargo has secured a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour…
The World Rugby Women’s Sevens Series is being expanded to support more sponsors and run in parallel with the men’s edition, according to a new report from The Telegraph. T
Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.
Brazilian Série A club Athletico Paranaense has signed up banking group Banco Renner as the club’s new main shirt sponsor.
Major League Baseball franchise the Toronto Blue Jays has agreed a five-year extension to its partnership with TD Bank. TD has served as the Official Bank of the Blue Jays for 13 years