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Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.

The Canadian coffee giant teamed up with the NHL, Hockey Canada and athlete ambassadors Sidney Crosby and Nathan MacKinnon to give the Kenya Ice Lions the experience of a lifetime.

KFC responded to its ageing customer base and a well-publicised supply problem incident by setting up its own Call of Duty tournament, open to millions of everyday gamers.

Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D

Spanish takeaway brand Telepizza has renewed its naming rights partnership with Team Queso, one of Spain’s most successful esports teams.