German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…
Wind turbine company Vestas has become the Principal Partner of the Mercedes-Benz EQ Formula E Team in a long-term deal
Six Dutch companies in the energy chain have joined forces under the ‘Mission H2’ name to partner TeamNL, the Dutch Olympic team.
Oil and gas company Gazprom Neft has signed as the Official Fuel Partner of the Russian men's football team and the Russian Football Union (RFU)
German Bundesliga football club Bayer Leverkusen has partnered with Korean tyre manufacturer Kumho, while Eintracht Frankfurt has extended its agreement with regional energy supplier Mainova
Total Oil Türkiye has signed a new agreement to sponsor the Turkish Basketball Federation (TBF) until the end of 2021.
The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants
English Premier League club Southampton has extended its partnership with energy supplier Utilita
Closer Than You Think, the activation of Man City partner Xylem, aimed to drive awareness of and uncover solutions to the planet’s water challenges.
Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.
Finnish state-owned energy company Fortum’s sponsorship of the DreamHack Masters Stockholm 2018 introduced the brand to a new audience of 18-to-35-year-olds in Sweden and the Nordics.
Swiss oil brand Avia has renewed its front-of-shirt partnership with LaLiga club SD Eibar. Under the deal, Avia will continue as Eibar’s Principal Partner for two more seasons, from 2020-21 to 2021-22.
Tokyo 2020's record-breaking sponsorship programme added one more deal to its haul, with the organising committee announcing on Wednesday an agreement with JXTG Nippon Oil and Energy Corporation
The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s a…
German motor oil manufacturer Liqui Moly has been unveiled as one of eight official sponsors of the European Handball Federation’s men’s Euro 2020 national team tournament, upgrading its previous advertising par…
Lubricants manufacturer Liqui Moly has been unveiled as the new title sponsor of Germany’s Handball Bundesliga. The three-season deal will cover the 2019-20 to 2021-22 campaigns.
MLB franchise the Chicago Cubs has signed a new partnership with US electricity supplier Dynegy
Campeonato Brasileiro Série A club Cruzeiro has signed new partnerships with photovoltaic power brand Energea and betting brand Casa de Apostas.
French energy company Butagaz has been unveiled as the new title sponsor of the domestic Women’s Handball League.
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
German Basketball Bundesliga clubs Mitteldeutscher BC and Eisbären Bremerhaven have extended sponsorship deals with oil and lubricants manufacturer Puraglobe and BLG Logistics, respectively.
Generator manufacturing companies Pramac and Generac have been unveiled as the title sponsors of the Australian leg of this year’s MotoGP motorcycling series.
Sri Lanka Cricket has agreed deals with water purification company Kent RO Systems and apparel and textile manufacturer MAS Holdings for its 2019 World Cup campaign
British chemicals company Ineos has made its latest investment in sport by sponsoring a new attempt by Kenyan athletics great Eliud Kipchoge to break the two-hour marathon banner
Energy and lighting products manufacturer Gewiss has acquired naming rights to the home stadium of Italian Serie A football club Atalanta
The Confederation of North, Central American and Caribbean Association of Football (Concacaf) has signed up lubricants and automotive services supplier Valvoline as the latest sponsor for its 2019 Gold…
German filling stations chain Avia has extended its partnership with Bundesliga football club FC Nürnberg.
Imperial Oil has signed a multi-year deal as the Official Retail Fuel of the National Hockey League in Canada
Bord Gáis Energy has agreed a three-season extension to its sponsorship deal with the Gaelic Athletic Association for the Hurling All-Ireland Senior Championship.
Italian energy company Eni has extended its top-tier partner deal with the Italian Football Federation (FIGC) for four years until the end of 2022
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
Brazilian Série A club Corinthians has reportedly signed a new shirt deal with gas station chain ALE.
UK power generator brand Aggreko has signed as an official tournament supplier of the 2019 Rugby World Cup in Japan
The US subsidiary of South Korean solar cell and module manufacturer, Hanwha Q Cells, has agreed a multi-year partnership with Major League Baseball team the Los Angeles Dodgers
UCI WorldTour cycling outfit Team Sky has agreed a deal for UK petrochemicals manufacturer Ineos to become its new title sponsor, according to multiple reports