Ecommerce, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.

A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.

American e-commerce giant Amazon has taken its first plunge into sports title sponsorship as the new headline partner of the Ironman World Championship in Hawaii

Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Sponsorship attracts top-dollar from fast-growing e-commerce businesses