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Research by Sports Sponsorship Insider into retail brands active in sports sponsorship, covering 500 deals, is displayed in the interactive report below.

Sponsorship attracts top-dollar from fast-growing e-commerce businesses

NFL franchise the Washington Redskins has signed a 10-year partnership with online US retail brand Fanatics. Under the deal, Fanatics will lead all retail and online store operations for the Redskins

Online car parts retailer Autodoc has signed up as an official partner of motorsport series the World Rally Championship

LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.

A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.