Drinks - Cider

Marston’s Beer Company has agreed a five-year extension to its sponsorship and supply partnership with Marylebone Cricket Club, the owners of Lord’s Cricket Ground.

The Scuderia Toro Rosso F1 Team has signed two new partnerships with Thai brands Moose Cider and PTT Lubricants

UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.

Cider brand Stowford Press has renewed its partnership with the Lord’s cricket ground in London.

The Heineken brewery has extended its long-running partnership with English Premier League football club Manchester City.

Cider brand Thatchers has agreed a sponsorship deal with English Premiership rugby union team Bristol Rugby.

Cider manufacturer Kingstone Press has reached an agreement with England Rugby League to become a principal partner of the country’s national rugby league team.

Cider brand Thatchers has renewed its long-running partnership with English Premiership rugby union club Bath.

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector. T

HARD ON THE heels of a third grand slam in eight years, Welsh rugby can celebrate another success, this time off the field as they have announced partnerships with two beer brands

Scottish Premiership football club Celtic has sealed a new shirt sponsorship deal with online betting company Dafabet.

Cider brand Strongbow has been named an official partner of Team GB after agreeing a deal with the British Olympic Association.

English Premiership rugby union club Wasps has entered into a partnership with Dutch brewing company Heineken.

Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.

Belgian beer and cider brand Stella Artois has entered into a three-year partnership with Ascot Racecourse in the UK.

UK cider brand Aspall has entered into a partnership with British horse racing commercial group the Jockey Club.

Drinks producer Diageo is one of a number of companies said to be interested in acquiring the title sponsorship rights to the English Premier League top-tier club football competition, according to UK broadcaster Sky News.

Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.

Kingstone Press has reached an expanded three-year sponsorship agreement with the Rugby Football League that partners the cider manufacturer with the English Super League competition for the first time.

Australian rugby union team New South Wales Waratahs has continued its commercial drive on the eve of the new Super Rugby season by signing a shirt sponsorship agreement with Irish cider brand Magners.

Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.