Drinks - Champagne
Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Champagne Ayala.
French Champagne house Taittinger has extended its partnership with world football’s governing body Fifa.
Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.