Drinks - Champagne

Latest Features

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector. T

English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.

Champagne house Taittinger has acquired an extensive set of marketing rights under its deal to be the Official Champagne of Fifa, football’s world governing body.

Italian sparkling wine Consorzio Prosecco DOC has signed as an official supplier of MotoGP

Electric car-racing championship Formula E has agreed a partnership with French winery Moët & Chandon.

Champagne brand Maison Mumm has entered into a partnership with America’s Cup ahead of the 36th edition of the sailing event.

Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.