Drinks - Beer
The German Football Association (DFB), the governing body in charge of Germany’s national football teams and domestic cup competitions, will start the 2019-20 season without a beer sponsor.
The Royal Netherlands Football Association (KNVB) has extended its long-running partnership with Dutch brewing company Heineken
Major League Soccer expansion team Inter Miami CF has named Heineken as its first official sponsor
Ahead of the August 3 NBA 2K League Finals, the National Basketball Association's competitive esports competition announced that it had entered into a commercial partnership with Bud Light
Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher. The agreement is Kingfisher’s first partnership in the Premier League.
AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado
English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland
AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…
Major League Soccer's Los Angeles Football Club has named LA-based Angel City Brewery as its Official Craft Beer partner, effective immediately, in a new multi-year pact
Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins. The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.
The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
US brewing company MillerCoors has struck its first esports partnership with North American esports team Complexity Gaming
Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
US drinks conglomerate AB InBev has signed a new partnership with game publisher Activision Blizzard, owner of global esports property the Overwatch League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Beer brand Corona Premier has signed a multi-year deal to sponsor the US Open golf tournament