Cryptocurrency

LaLiga club Atlético Madrid has signed a partnership deal with Socios.com, the blockchain-based fan engagement and rewards platform. As the club's ‘Official Fan Token partner’, Socios.com

Turkish Süper Lig football club Yeni Malatyaspor has claimed a first by signing cryptocurrency and bitcoin trading platform, BtcTurk, as its naming partner and main shirt sponsor.

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain

LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).

Serie A club AS Roma has named Socios.com, the blockchain-based mobile app, as the club's Official Cyptocurrency Partner

The Cleveland Cavaliers NBA franchise and its associated NBA 2K League esports team Cavs Legion GC have partnered with cryptocurrency blockchain provider UnitedCoin

On Wednesday at the Araneta Coliseum, UnionPay International Southeast Asia signed a deal with the Philippine Basketball Association to make UnionPay their official payment partner

English Premier League football club Wolverhampton Wanderers has agreed a one-season extension to its contract with sleeve sponsor CoinDeal

Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.

The Tel Aviv Stock Exchange (TASE) will become title sponsor of the Israeli Premier League from next season in a three-year deal

Kickboxing league Glory has entered into a partnership with the Litecoin Foundation that will result in Litecoin becoming its Official Cryptocurrency

Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin

The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets

Financial services firm Kiwoom has signed as the new club naming sponsor at South Korean baseball club the Kiwoom Heroes, formerly known as the Nexen Heroes

Global payments provider Visa has signed a new partnership with Africa’s football governing body.

Chinese mobile payments firm Alipay has signed a new Global Partner deal with the Uefa, European football’s governing body.

Spanish LaLiga football club Valencia has signed a new partnership with online trading platform Capital.com

The First Division A, the top tier of club football in Belgium, has entered into an innovative partnership with cryptocurrency trading platform Sorare

This month’s Sky Sports British Masters golf tournament has signed two Official Sponsors – betting company Ladbrokes and the digital currency firm LIFElabs. U

Online financial transactions platform EuropeFX has become a Premium Partner of Bundesliga club Hertha Berlin for one season

Blockchain-based fan engagement platform Socios