Consumer Electronics
Konami signs on as major Coupe de la Ligue partner
The French Football League (LFP) has today (Monday) signed Japanese video games developer Konami as a new major partner of its Coupe de la Ligue competition
Smartphone brand joins Royal Never Give-Up roster
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Beko signs naming rights deal with Fenerbahçe basketball team
Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
MotoGP partners with gaming firm
The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
Samsung becomes main sponsor of CSL’s Jiangsu Suning
Chinese Super League football club Jiangsu Suning has agreed a three-season deal with Samsung that will make the Korean consumer electronics company its new main sponsor
Samsung extends as IOC TOP Partner
Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.
Razer signs as Official Esports Partner of SEA Games 2019
Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019
PlayStation renews title deal for college football’s Fiesta Bowl
Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN
Sina Elite League names Samsung as latest Official Partner
China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.
McLaren partners up with OnePlus
Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus
Esports Stadium Arlington secures first sponsor
Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)
EXCLUSIVE: Budweiser replaces Carling at Premier League, EA Sports renews
EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned.
The new deal will cover two cycles, running from 2019-20 to 2024-25
NBA’s Warriors connect with HPE for arena move
NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Alli adds to HyperX’s roster of sports stars
Tottenham Hotspur and England footballer Dele Alli has agreed an endorsement deal with HyperX, the gaming division of memory manufacturer Kingston Technology.
DFL and EA Sports team up for Bundesliga Player of the Month venture
The German Football League (DFL) has teamed up with licensing partner, video games company EA Sports, to launch the top-tier Bundesliga’s first official Player of the Month award.