Consumer Electronics
Acer extends ESL commitment
Taiwanese electronics company Acer has agreed a three-year extension to its partnership with esports company ESL
TCL adds to MLS club partnerships
Mobile phone manufacturer TCL Communication has extended partnerships with LA Galaxy and Seattle Sounders, and signed new agreements with fellow Major League Soccer teams Atlanta United and New York Red…
Samsung extends as main sponsor of Mumbai Indians – reports
Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports
Garmin adds Team Sky to 11-strong cycling portfolio
GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky
ROG technology joins forces with ESL One
Asus Republic of Gamers (ROG) has been named as the Official PC and Monitor Partner for all ‘ESL One powered by Intel’ events through 2019.
TCL adds Copa América rights to sports portfolio
Chinese consumer electronics brand TCL has signed as a Regional Partner of this year’s Copa América in Brazil – South America’s quadrennial national team football tournament.
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‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Smartphone maker OnePlus sets new bar with Fnatic shirt deal
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.
Primus signs with Latin American hopefuls Infinity Esports
Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
Valencia signs new tech partnership with LG Electronics
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Arsenal partners with BetConstruct
English Premier League football club Arsenal has signed a sponsorship deal with gaming technology specialist BetConstruct
Haier continues as main sponsor of Pakistan Super League team
Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi
Chicago Fire lands new shirt sponsor
Major League Soccer team Chicago Fire has unveiled mobile communications company Motorola as its new main shirt sponsor.
The Chicago-based company has signed a three-year deal with the club
Shirt sponsor sees positive benefits of Corinthians association
Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.
Leaked photos reveal Golden Guardians new esports jersey sponsor
Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors
Bayern Munich partners with Lux Asia Pacific in Thailand, Indonesia
Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific
Fnatic signs first front-of-shirt partnership with OnePlus
Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus
Semp TCL enhances ties with Brazilian Football Confederation
The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL