Consumer Electronics
Indian retail movement shows promise for sponsors
ONE OF THE main barriers to sponsorship activation in India is the nation’s fragmented retail sector.
Toffees the start for Best Buy’s UK recovery
BEST BUY, the US-based consumer electronics retailer, has launched a sports sponsorship programme in order to boost its performance in the UK market
Sony under pressure to turn off the TV
FORTY YEARS AGO the Trinitron TV propelled Sony to the top flight of electronics manufacturers - a position it sought to reinforce back in 2006 when it signed up as a global sponsor with FIFA
Samsung in legal battle with Apple
SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.
HTC hit by patent ruling
TAIWANESE SMARTPHONE manufacturer lost 6% of its value on news that it looks set to lose a long-running legal dispute with rival Apple
Good week, bad week: contrasting fortunes for HTC and Sky
TAIWANESE MOBILE handset maker HTC had a triple helping of good news this week