ONE OF THE main barriers to sponsorship activation in India is the nation’s fragmented retail sector.
BEST BUY, the US-based consumer electronics retailer, has launched a sports sponsorship programme in order to boost its performance in the UK market
FORTY YEARS AGO the Trinitron TV propelled Sony to the top flight of electronics manufacturers - a position it sought to reinforce back in 2006 when it signed up as a global sponsor with FIFA
SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.
TAIWANESE SMARTPHONE manufacturer lost 6% of its value on news that it looks set to lose a long-running legal dispute with rival Apple