Consumer Electronics
What’s in the brand for Apple and Samsung?
APPLE vs SAMSUNG: The awarding of more than one billion dollars to Apple in its court case against Samsung may seem an unequivocal victory for the California-based hardware giant, but the battle between…
Fast follower status leaves Samsung unusually exposed
SAMSUNG GREW from a tiny Korean noodle business to become one of the largest brands on the planet
Make or break for tech brands during London Games
DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…
Samsung capitalises on rivals weakness to build unassailable lead
IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung
Think local, act global
CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient
Team Samsung banks on Beckham effect
TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…
Olympics in top spot for Samsung’s digital presence
SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?
Canon goes for extra exposure despite performance woes
JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…
Samsung celebrates strong results with sponsorship extension
WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…
Kodak moment may now be past for PGA Tour
WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…
100-year Olympic sponsor Kodak is down but not out (yet)
THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival
Sony Ericsson quietly exits WTA sponsorship
IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…
Sony Ericsson split leads to change of sponsorship strategy
SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.
India to open access to global retailers
ONE OF THE essentials for any sponsorship market to develop is a strong retail sector
Motorola Mobility presents the NFL in the UK
LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London
Visa to dial-up new Samsung mobile technology for 2012 Olympics
IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012
Sony in talks to buy out Ericsson stake
ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture