Consumer Electronics

Consumer Electronics

APPLE vs SAMSUNG: The awarding of more than one billion dollars to Apple in its court case against Samsung may seem an unequivocal victory for the California-based hardware giant, but the battle between…
Consumer Electronics

SAMSUNG GREW from a tiny Korean noodle business to become one of the largest brands on the planet
Consumer Electronics

DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…
Consumer Electronics

IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung
Consumer Electronics

CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient
Consumer Electronics

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…
Consumer Electronics

SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?
Photography

JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…
Consumer Electronics

WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…
Photography

WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…
Photography

THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival
Consumer Electronics

IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…
Consumer Electronics

SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.
Consumer Electronics

ONE OF THE essentials for any sponsorship market to develop is a strong retail sector
Consumer Electronics

LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London
Consumer Electronics

IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012
Consumer Electronics

ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture