Consumer Electronics

CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…

SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?

JAPANESE IMAGING and top-end digital camera maker Canon has announced it is extending its relationship with MLB team the New York Yankees, but the move comes on the back of a troubling picture for the…

WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…

WHEN FRONTIERS reported a few days ago that the 100-year old film-maker Kodak has renewed it sponsorship of the PGA Tour, we postulated that it was a last ditch play to attract buyers for its portfolio…

THE COMPANY was once one of the most familiar brands in the world with its image all over our most treasured mementos, now Kodak is struggling for survival

IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…

SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.

ONE OF THE essentials for any sponsorship market to develop is a strong retail sector

LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London

IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012

ELECTRONICS GIANT Sony is reported to be talking to Ericsson about buying out its stake in their mobile phone joint venture

ONE OF THE main barriers to sponsorship activation in India is the nation’s fragmented retail sector.

BEST BUY, the US-based consumer electronics retailer, has launched a sports sponsorship programme in order to boost its performance in the UK market

FORTY YEARS AGO the Trinitron TV propelled Sony to the top flight of electronics manufacturers - a position it sought to reinforce back in 2006 when it signed up as a global sponsor with FIFA

SERIAL SPORTS SPONSOR Samsung has played a very effective game of catch-up with some of the world’s leading electronics brands producing mobile phones, computers and TVs.