Consumer Electronics
Oppo, Infosys add cash and new energy to Roland-Garros roster
The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.
Euronics links up as Official Partner of ESL
Dutch multinational electronics retail group Euronics has signed a new partnership with Germany’s ESL, the world’s largest esports event organiser.
MLB Players Association boosts licensing, savings activity
Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021
AOC extends backing of Red Bull’s esports events
Electronics brand AOC has partnered with Red Bull to support the energy drinks company’s esports competitions.
Oppo becomes first Chinese partner of Roland-Garros, Paris Masters
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters.
Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
Wimbledon secures major five-year investment from Chinese smartphone brand Oppo
Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
Wimbledon signs first Asian partnership with Chinese smartphone brand Oppo
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
HTC signs new esports deal with FaZe Clan, renews with Team SoloMid
Taiwanese hardware firm HTC has signed a new partnership with US esports team FaZe Clan, and has renewed its partnership with Team SoloMid (TSM), also based in the US
JVCKenwood extends backing of World Touring Car Cup
Japanese consumer electronics company JVCKenwood has renewed its sponsorship of the World Touring Car Cup (WTCR) motorsport series
TCL adds Brazilian Paralympic Committee to sponsorship portfolio
Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB)
HyperX renews headset partnership with NBA 2K League
US gaming accessories brand HyperX has renewed its partnership with the NBA 2K League.
Under the deal, HyperX will continue as the Official Headset Partner of the NBA 2K League for a second season
Formula One extends with partners for expanded esports series
The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
Alliance Dota 2 team partners with Razer
Swedish Dota 2 esports team Alliance has signed a new equipment partnership with US gaming accessories brand Razer
Turtle Beach moves first with Manchester City esports
Manchester City’s first esports partnership, with US gaming accessories brand Turtle Beach, is worth about £200,000 ($264,000/€233,500) per season, SportBusiness Sponsorship has learned.
Vivo signs as first title sponsor of PUBG Mobile Club Open
Chinese smartphone maker Vivo has signed as the first title sponsor of the PUBG Mobile Club Open
IPL taps into fantasy sports with Dream11 deal
Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League
Minnesota United and Element reach sponsorship deal
In advance of the opening of Allianz Field in St Paul, Minnesota United has reached a sponsorship deal with Element Electronics