Consumer Electronics

Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.

English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.

Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.

Electronics retailer Dick Smith has reached a deal to become a principle partner and the official consumer electronics partner of Australian cricket franchise the Melbourne Stars.

Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.

Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.

US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.

The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.

Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.

Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.

Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.

Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.

Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.

Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.

Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.

The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.