Consumer Electronics

Korean electronics giant Samsung has changed its head of global sports marketing since London 2012

Australian electronics and homeware retailer Harvey Norman has secured the naming rights to the A-League’s Friday Night Football programme for the next three years.

Major League Soccer franchise Seattle Sounders has extended its shirt sponsorship deal with Microsoft’s console brand Xbox for a further season.

Panasonic chief executive Kazuhiro Tsuga has said the Japanese home electronics company is keen to extend its long-term sponsorship of the Olympic Games up until the 2020 edition of the event in Tokyo.

English Premier League football club Manchester City has partnered with LG to make the Korean electronics firm its official digital display partner.

The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.

German Bundesliga football club Bayer 04 Leverkusen has ended its search for a new main and shirt sponsor after agreeing a three-year deal with LG Electronics.

France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.

Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.

Electronics company Grundig has expanded its sponsorship deal with German football club FC Nurnberg to become an exclusive partner of the 1.Bundesliga side through to the 2016-17 season.

German 1.Bundesliga football club Borussia Dortmund has extended its partnership with video games company Electronic Arts to retain its EA Sports brand as an official partner for the 2013-2014 season.

Korean electronics company Samsung has been added to the roster of sponsors for the EuroBasket 2013 basketball tournament.

German 1.Bundesliga football club Schalke 04 has agreed a partnership with online electronic goods retailer Preisboerse24.

English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.

English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.

Turkish football club Galatasaray has signed a sponsorship deal with Indian technology company HCL’s ME Tablet brand.