Consumer Electronics

French state lottery organisation Française des Jeux has extended its title sponsorship of UCI ProTeam cycling outfit FDJ.fr through 2016.

Korean consumer electronics manufacturer LG will not extend its five-year global partnership with the Formula One motor racing series after announcing an intention to refocus its sponsorship strategy.

Consumer electronics giant Sony has agreed a four year extension to its title sponsorship of Hawaii’s PGA Tour golf tournament.

Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.

The French football federation, the Fédération Française de Football, expects to increase its national team sponsorship revenue by between 10 and 15 per cent in its next cycle, to about €72m ($96.5m) per year, with a host of deals set to be agreed in the coming months.

Korean electronics giant Samsung has agreed a deal with North American basketball league the  NBA to become the presenting partner of its Global Games Mexico City 2013 event.

The South African Rugby Union has signed a two-year associate sponsorship contract with the national subsidiary of Korean electronics giant Samsung.

France’s National Basketball League (LNB) has signed a three-year technical partnership with American audio equipment company Bose.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

Ghost Armor has agreed a multi-year marketing partnership with NBA basketball team Phoenix Suns and the club’s WNBA counterpart, women’s side Phoenix Mercury.

Consumer electronics retailer Dick Smith has agreed a five-year naming-rights deal for the NRL’s Auckland Nines rugby league tournament.

A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.

Multinational electronics company Panasonic has announced a two-year sponsorship agreement with French Ligue 1 football club Paris Saint-Germain.

Electronics company Canon has joined the sponsorship roster for the 2013 Southeast Asian (SEA) Games.

English Premier League football club Swansea City has agreed a one-year deal to make Korean company LG Electronics its electronic and mobile phone partner.

The World Triathlon Corporation has agreed a deal for wearable camera company GoPro to become the title sponsor of the 2013 Ironman World Championship triathlon and official camera of the Ironman World Championship.