Consumer Electronics

Esports event organiser ESL has signed a new partnership with peripherals brand HyperX

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019

LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.

English Premier League football club Arsenal has signed a sponsorship deal with gaming technology specialist BetConstruct

Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi

Major League Soccer team Chicago Fire has unveiled mobile communications company Motorola as its new main shirt sponsor. The Chicago-based company has signed a three-year deal with the club

Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.

Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific

Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus

The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL

Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo

Turkish white goods brand Beko has signed a new naming rights deal with Fenerbahçe Men's Basketball Team.

Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.

The MotoGP motorcycle-racing championship has entered into a partnership with Spanish gaming company XControllers

Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines

Chinese Super League football club Jiangsu Suning has agreed a three-season deal with Samsung that will make the Korean consumer electronics company its new main sponsor

Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.

China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.

Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus

Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)

EA Sports has renewed its lead partner deal with the Premier League, SportBusiness Sponsorship has learned. The new deal will cover two cycles, running from 2019-20 to 2024-25

NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.