Consumer Electronics
Skyworth unveiled as official television partner of 2019 SEA Games & Asean Para Games 2020
Chinese consumer electronics corporation Skyworth is the official television partner for the 2019 Southeast Asian Games, as well as the 2020 Asean Para Games, in a deal with international sports media…
Sonepar extends with Borussia Mönchengladbach
Bundesliga club Borussia Mönchengladbach has extended its partnership with French electrical wholesaler Sonepar.
Byju’s to replace Oppo as India sponsor
Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.
Samsung signs on as kit sponsor of South African Rugby Union
Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Oppo renews Global Partner deal with Barcelona
Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona
Liverpool teams up with EA Sports
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Konami seals exclusive Juventus partnership
Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami
Oppo to quit Indian cricket sponsorship – report
Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.
Bayern Munich becomes latest super club to sign with Konami
Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports
Tecno Mobile renews Manchester City sponsorship deal with India virtual race
Tecno Mobile has renewed a global sponsorship deal with football club Manchester City
Gigaset extends backing of Bayern Munich
German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset.
The new agreement will run until 2022
PSG steps up esports commitment with Supercell deal
Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell
Manchester United parts ways with EA Sports, signs up Konami
Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.
Arsenal extends with Konami until 2022
Video game developer Konami has extended its partnership with Premier League club Arsenal
Google becomes Official Supporter of Tokyo 2020
Google has signed an Official Supporter deal with the Tokyo Organising Committee of the 2020 Olympic and Paralympic Games, a position in the third tier of the domestic sponsorship programme
Konami secures extension to Barcelona deal
Japanese video game developer Konami has extended its partnership with Spanish LaLiga football club Barcelona
Oppo combines flagship product launch with Cricket World Cup campaign
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Aston Villa snaps up W88 as shirt sponsor
Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner