Consumer Electronics
Market share key to ZTE-Vivo NBA China switch
Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.
DR1 Racing flies off with new partner
Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.
Timberwolves strengthen Chinese ties with TCL deal
NBA basketball franchise the Minnesota Timberwolves has agreed a multi-year partnership with Chinese consumer electronics manufacturer TCL.
Samsung title sponsors Italian women’s volleyball league
Korean electronics giant Samsung has been named as title sponsor of the Lega Pallavolo Serie A Femminile, the top division of women’s club volleyball in Italy.
Manchester City stays in the game with EA Sports extension
Video game developer EA Sports has agreed a multi-year extension to its partnership with English Premier League football club Manchester City.
Chennaiyin FC strikes Lloyd deal, Mumbai City renews with Ace Group
Chennaiyin FC has entered into a partnership with electronics firm Lloyd, while fellow Indian Super League football team Mumbai City has renewed its main sponsorship deal with real estate company Ace Group.
Melbourne Victory broadcasts TCL partnership
Australian A-League football club Melbourne Victory has secured a partnership with the TCL Electronics Australia arm of multinational television manufacturer TCL Corporation.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
Panasonic title sponsors Jaguar’s Formula E entry
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.
Panasonic connects with Tokyo 2020 Paralympics
Japanese electronics company Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.
Konami continues European football drive with Dortmund deal
German Bundesliga football club Borussia Dortmund has agreed a sponsorship deal with Japanese digital entertainment company Konami.
Media Markt adds promoted clubs to Bundesliga portfolio
Consumer electronics retailer Media Markt has strengthened its position in German football by agreeing sponsorship deals with SC Freiburg and Red Bull Leipzig, and renewing its partnership with fellow Bundesliga club FC Köln.
Liverpool teams up with Konami
English Premier League football club Liverpool has entered into a global partnership with Japanese digital entertainment company Konami.
Everton teams up with Football Manager
Video game developers Sega and Sports Interactive have agreed a deal with Everton, under which the two companies’ Football Manager series will become a partner of the English Premier League football club.
Watford extends Football Manager’s contract
English Premier League football club Watford has extended its partnership with Sports Interactive, makers of the Football Manager computer game series.
Manchester United gets in the game with EA Sports
Video game developer EA Sports has entered into a global partnership with English Premier League football club Manchester United.
EA Sports expands Premier League partnership
Video game developer EA Sports has enhanced its partnership with football’s English Premier League.
Bayern says game on with EA Sports deal
Video game developer EA Sports has entered into a global partnership with German Bundesliga football club Bayern Munich.