Electronics giant Samsung has reached an agreement to become a top-tier partner of the Gwangju 2015 Universiade multi-sport event.
Japanese electronics company Epson has renewed its global partnership with English Premier League football team Manchester United.
Sony Computer Entertainment Europe has today (Thursday) extended its top-tier sponsorship agreement for the Uefa Champions League club football competition.
The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.
German Bundesliga football club Freiburg has extended a sponsorship deal with Berg bei Ravensburg-based electromechanical components provider Rafi.
The World Surf League (WSL) has renewed a partnership with electronics manufacturer Samsung.
Fantasy sports operator DraftKings has teamed up with the Nascar North American stock car-racing series.
Japanese electronics company Brother has secured a long-term partnership with the German Handball Federation (DHB) and the Handball Bundesliga, while Korea’s LG Electronics has agreed to back the latter’s Final Four competition.
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.
US conglomerate General Electric has extended its backing of the Paralympic Games by agreeing to sponsor next year’s edition of the multi-sport event in Rio de Janeiro.
Japanese conglomerate Toshiba has secured an extension to its sponsorship agreement with Chinese Super League football club Hangzhou Greentown.
US consumer electronics company Soul Electronics has agreed a deal to become a partner of the German Handball Bundesliga’s showpiece 2015 Final Four event.
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).
The 2015 Southeast Asian (SEA) Games has signed battery manufacturer GP Batteries as its latest commercial partner.
Wearable camera brand GoPro has struck a partnership deal with the MotoGP motorcycling world championship.
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has enhanced its commercial portfolio by signing International Olympic Committee ‘TOP’ partner Samsung as its sixth top-tier domestic sponsor.
Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Spanish Liga football club Barcelona has signed a one-year extension to its sponsorship agreement with Panasonic.
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.