Latest Features

French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

VELUX’S DEAL IN JANUARY to title sponsor the 2013 Men’s Volleyball European Championship is aimed at increasing the Danish company’s profile in countries where its European handball Champions League spons…

DLF, THE LARGEST real estate developer in India and title sponsor of the Indian Premier League (IPL) since its inception in 2008, is likely to end its relationship with the league at the end of the current…

CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)

German Bundesliga club FC Schalke 04 has extended two sponsorship deals involving shirt sleeve rights and Asian betting partner rights

Australian motor-racing series the Supercars Championship has agreed a two-year partnership with Bunnings Trade. The deal makes Bunnings the official building and trade supply partner of Supercars

German Bundesliga football club Schalke 04 has entered into a partnership with demolition services company Hagedorn. The three-year deal will cover the 2019-20 to 2021-22 seasons

RB Leipzig has agreed a three-year extension to its partnership with real estate developer CG Gruppe, the German Bundesliga football club’s shirt-sleeve sponsor.