North America’s Major League Baseball has entered into a partnership with Utz Quality Foods.
Global food company Mars Wrigley Confectionery has signed a four-year extension to its partnership with the English Football Association.
Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.
US wrestling organisation WWE has extended its sponsorship deal with Mars-owned chocolate bar brand Snickers.
Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.
Frozen yoghurt vending company Reis & Irvy’s has signed an innovative sponsorship deal with NHL ice hockey team the Dallas Stars.
The Nigeria Football Federation has entered into a partnership with confectionery products manufacturer Cadbury.
Unilever-owned ice cream brand Magnum has agreed a three-year deal to become a new partner of the French Open grand slam tennis tournament.
Multinational snack foods company Mondelēz International has extended its partnership with the British Paralympic Association.
Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.
US ice hockey competition the National Women’s Hockey League has extended its partnership with coffee and baked goods chain Dunkin’ Donuts.
The Italian Football Federation (FIGC) has signed up confectionary brand Goleador as a new sponsor.
Mars-owned chocolate brand M&M’s has entered into a partnership with Italian Serie A football club Juventus.
Multinational confectionary, food and beverage company Heinz has entered into a partnership with the UK division of the NFL American football league.
The French Football Federation has entered into a partnership with confectionary company Carambar&Co.