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Li NING vs ANTA SPORTS: China are the bookies’ favourites to win the most gold medals at London 2012 but which of the two Chinese sports brands associated with the Team China will come out on top? U

NIKE MADE THE headlines at least in the marketing media when its #makeitcount twitter campaign featuring footballers Wayne Rooney and Jack Wilshire was banned by the UK’s Advertising Standard Authority.

HIS OFF PITCH indiscretions may have famously cost him the support of Coke but Wayne Rooney’s other sponsors have proved to have stronger stomachs.

JAMES vs DURANT: NBA kingpin LeBron James is feeling the heat in more ways than one from rising star Kevin Durant, the Oklahoma City Thunder forward who dominated Game One of the NBA finals this week

Nike won't mind Frontloaded posting this shot of American track star Allyson Felix modeling Team USA’s new sprint uniform for London 2012.

THE FUTURE OF x-branding or a tie-up too far? That was the question on analysts lips at the announcement that sports apparel and lifestyle brand Puma has signed a multi-year licensing partnership with…

MEDIA REPORTS claim Euro 2012 seems sure to be the last tournament at which Umbro have its logo on the England shirts

THE EUROPEAN division of Japanese sportswear brand Asics has announced an overall net sales increase of 15

THANKS THIS WEEK to CNBC sports business reporter Darren Rovell (@darrenrovell) who tweeted this image of a t-shirt giveaway at Miami Heat’s home game against the Boston Celtics in the NBA Eastern Conference P…

REGULAR READERS of Frontiers will recall seeing Under Armour featured several times in our pages as we have tracked the brand's expansion ambitions into European football and rugby

FRONTIERS HAS reported before on the aggressive growth targets set by apparel brands adidas and Nike, suggesting the pair could be squaring up for a showdown at London 2012

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…

THIS FOLKS, if you didn’t already know, is Tim Tebow, the recently acquired New York Jets quarterback as he is introduced to the media at the Atlantic Health Jets Training Center on March 26, 2012.

DITCHING AN OLD partner and moving in with a new one is often acrimonious. Battles are often fought over property which In more normal circumstances would be seen as petty

SPORTS SPONSORSHIP affords its fair share of money-can’t-buy experiences for customers, but the UK Royal Family’s PR department has done Puma proud with this photo opportunity of Usain Bolt and Prince Har…