Clothing - Sports


FOLLOWING UNCONFIRMED reports that golfer Rory McIlroy has finally signed with Nike in a 10-year deal worth $200-250 million, Frontloaded asks how the current world number one compares with Nike Golf’s o…

SPORTSWEAR BRAND Skins, which announced that it would attempt to sue cycling’s governing body for $2m in brand damage, looks unlikely to succeed in doing anything other than pile pressure onto an already b…

TEENAGE DIVING sensation Tom Daley is banking on the power of social media to change the sports marketing landscape and create previously unimaginable opportunities for athlete ambassadors in new markets

THERE ARE FREQUENT occasions when Frontiers' loose grasp of the machinations of the money men becomes even looser and news of Nike’s disposal of Umbro is one of those times.

AFTER THE MEDIA pack moves on to fresher meat, the bones of the Lance Armstrong doping scandal will be picked over for months and years to come

TRAINING SHOE and apparel brand Puma claims it is forced to charge more for its environmentally friendly shoes than it does for conventional products

MANCHESTER CITY STRIKER and Puma ambassador, Sergio Aguero, gave Puma Motorsports a promotional kick-start this week when he took part in a web-based campaign using Puma’s athlete and team assets from t…

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

LOGO vs NO LOGO: Expert panelists at Sports Marketing 360 debated whether the “clean” event venues seen at London 2012 should be replicated at other sporting events. S

FOUNDED SOME 22 years ago, Li Ning has become the second most popular sports goods manufacturer in China behind Nike

After years of being on the outside and staging ‘ambush’ marketing around the Olympic Games, Nike has finally come into the IOC partner programme as a supplier of official attire. Th

LONDON 2012 WAS promoted as the ‘first social media Olympics’. But the opening week of London 2012 saw more controvesry in the social media sphere than harmony. Tw

PUMA WISHED its brand ambassador Usain Bolt a happy birthday on Twitter this week (August 21)

WHEN NEW ZEALAND-OWNED Canterbury went into administration in 2009 it was a classic case of the brand running ahead of the company’s ability to manage it.

TO CELEBRATE ITS ROLE as official sportswear sponsor of the London 2012 Olympic Games, adidas has been running its "miadidas Customisers" campaign, commissioning artists to customise training shoes, with…