Clothing - Sports
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.
Footwear manufacturer New Balance’s sponsorship of the Irish Olympic Team is part of the brand’s strategic decision to move from individual endorsements to team partnerships, Josh Rowe, running marketing manager for New Balance told Sports Sponsorship Insider.
A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.
Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.
French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).