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Italian swimwear company Arena outbid rival Speedo to sign its Official Partner deal with Fina, the world governing body for swimming, last month

Footwear manufacturer New Balance’s sponsorship of the Irish Olympic Team is part of the brand’s strategic decision to move from individual endorsements to team partnerships, Josh Rowe, running marketing manager for New Balance told Sports Sponsorship Insider.

This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold. W

A further two brands are expected to sign on as sponsors of the Badminton World Federation’s Major Events in the coming months, with the federation having settled on a target of five brands for what is a new sponsorship category.

Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

World number one golfer Rory McIlroy was finally unveiled as Nike’s newest recruit in January, with the Northern Irishman signing a long-term endorsement and equipment deal.

FOOTBALL'S WORLD GOVERNING body Fifa has begun informal sales talks with brands for its new Regional Supporter sponsorship packages, for deals covering the 2018 and 2022 World Cups

Sports Sponsorship Insider talks to Chris Carroll, head of marketing EMEA at Under Armour, about the company’s plans to grow the brand through 2013 and the recently activated shop-in-shop relationship w…

EVEN FOR THOSE who still retained the power to be shocked by doping scandals in cycling, the demise of Lance Armstrong surprised only to the extent that it had taken so long

OVER THE LAST six months, Facebook has been changing the algorithm of its news feed, which means that a brand could have lost up to 90 per cent of the reach of their pages

CHELSEA FC vs SAUBER F1: This week Chelsea FC confirmed a partnership agreement with Sauber F1 that would see the two organisations join forces on commercial activities and the cross-promotion of their…

FOLLOWING UNCONFIRMED reports that golfer Rory McIlroy has finally signed with Nike in a 10-year deal worth $200-250 million, Frontloaded asks how the current world number one compares with Nike Golf’s o…

SPORTSWEAR BRAND Skins, which announced that it would attempt to sue cycling’s governing body for $2m in brand damage, looks unlikely to succeed in doing anything other than pile pressure onto an already b…

TEENAGE DIVING sensation Tom Daley is banking on the power of social media to change the sports marketing landscape and create previously unimaginable opportunities for athlete ambassadors in new markets