Clothing - Sports
After month's of talks, Japanese athletics shoe and apparel manufacturer Asics agreed to sign off a three-year Official Partner deal, from 2017 to 2019, as the federation’s sole kit supplier.
The Rugby Football Union (RFU) has negotiated a four-year extension to its Official England Kit Supplier deal with the rugby footwear and apparel specialists Canterbury.
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
English Premiership rugby club Wasps, this month, signed a technical wear deal with sporting goods brand Under Armour as the club continues to turn around its commercial fortunes.
Sporting goods brand Puma has extended its sponsorship of the Italian Football Federation (FIGC).
The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.
The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Sporting goods brand Puma’s five-year kit sponsorship deal with English Premier League club Arsenal is part of a strategy focused on fewer, but bigger, “killer” deals to make it the number three brand in the football market, Christian Voigt, Puma’s senior head of global sports marketing has told Sports Sponsorship Insider.