Clothing - Non Sports
Danish menswear brand Jack & Jones has renewed its sponsorship deal with US Formula One motor-racing team Haas F1
French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament
German fashion label Hugo Boss has expanded its partnership with Paris Saint-Germain through a new line of co-branded menswear
PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Japanese clothing company Uniqlo has agreed a four-year deal to become the Swedish Olympic Committee’s (SOK’s) new main sponsor and official apparel supplier for its Olympic and Paralympic teams.
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
The International Hockey Federation (FIH) has agreed a four-year partnership with hockey fashion and equipment brand Osaka
Italian Serie A club Sassuolo Calcio has renewed its Official Supplier partnership with local tailors Messori Uomo
FFHandball, the sport’s governing body in France, has agreed a new partnership with Swedish apparel manufacturer Blåkläder.
German Bundesliga football club TSG 1899 Hoffenheim has agreed a new partnership with fashion company Falke