Clothing - Non Sports

Latest Features

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.

Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.

The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.

The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.

The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman. The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond

Italian shoe and clothing manufacturer Geox has agreed a title sponsorship deal for the country’s round of the Formula E electric racing series.

Fashion label DKNY SPORT has launched an ongoing product partnership with Major League Baseball

Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad


The San Francisco 49ers National Football League franchise is close to selling out all ten of its Founding Partner positions for its new home ground, Levi’s Stadium.

JAPANESE BUDGET clothing brand Uniqlo meets multi-millionaire men’s tennis Number One Novak Djokovic in a five-year endorsement contract? But wait… this could work.

CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…

AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…

RUMOURS OF dressing room dramas are nothing new in top-tier football but the latest saga has lifted the lid on the cosy relationship between FC Barcelona and the club’s kit manufacturer.