Clothing - Non Sports
Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.
Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.
Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.
The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.
The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.