Clothing - Non Sports

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Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.

Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.

Danish fashion brand Bestseller will sponsor carmaker Renault’s new Formula One team, thus ensuring that Danish driver Kevin Magnussen gets one of the main driver positions for the 2016 season.

The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.

English Premier League football club Liverpool has agreed a partnership with locally-based tailor, Signature Bespoke

French Ligue 1 football club Olympique de Marseille has entered into a partnership with fashion brand Kaporal Jeans

British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team


The Pyeongchang 2018 Organising Committee (Pocog) for the 2018 Winter Olympic Games has raised its revenue target for domestic sponsorships for the Games following its first deals.

The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.

The San Francisco 49ers National Football League franchise is close to selling out all ten of its Founding Partner positions for its new home ground, Levi’s Stadium.

JAPANESE BUDGET clothing brand Uniqlo meets multi-millionaire men’s tennis Number One Novak Djokovic in a five-year endorsement contract? But wait… this could work.

CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…

AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…

RUMOURS OF dressing room dramas are nothing new in top-tier football but the latest saga has lifted the lid on the cosy relationship between FC Barcelona and the club’s kit manufacturer.